TV viewership🆙, attendance ⬇️
January 3, 2020
NFL TV Viewers up, attendance down
According to David Broughton and Andrew Levin of Sports Business Daily, the NFL averaged 66,648 attendees at home games in 2019. That’s the lowest average since 2004.
The Cowboys averaged 90,929, leading the league for 11 straight seasons. Fifteen teams saw a decline in attendance, led by the Jaguars (8.7 percent drop), Raiders (7.6 percent) and Bengals (7.0 percent).
Two teams saw an increase of more than five percent. Washington’s audience grew by 7.3 percent (the stadium was still at less than 80 percent capacity), and the Bills have a 6.0-percent jump.
A few years ago, the league suspended the blackout policy, which blocked local broadcast of home games if all non-premium tickets weren’t sold. Often a sponsor would purchase the remaining unsold tickets (if it were a small number) to allow a local game to be televised. Despite efforts to improve the in-stadium experience, the Bengals are the Bengals, dragging down the numbers.
Attendance peaked in 2016, with 69,487 per game. In 2004, 66,328 attended each game, on average.
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